Geçtiğimiz aylarda Chanel ikinci butiğini İstinyePark AVM'de büyük ilgi gören bir kokteylle açtı. Buraya kadar her şey normal, lüks tüketim ürünlerinin bulunduğu bir yer CHANEL'siz düşünülemezdi. Peki üçüncü butik mi geliyor?
Bir AVM'de iki butik.Çok saçma olurdu değil mi? O zaman bir alt katta neler oluyor? CHANEL'den büyük bir süpriz geliyor. Bekleyin...
Advertising Agency: PS Agency, Stockholm, Sweden
Creative Director: Pål Roos
Art Directors: Johan Angantyr, Viktor Andersson, Kent Lovén
Copywriters: Cia Säflund, Igor Smurawa, Johan Lindman
Photographer: Patrik Engström
Published: April 2011
Challenge: To communicate that with Big-Bloom bubble gum kids can blaw the biggest bubbles of all.
Solution: To demonstrate how big the bubbles can get with Big-Bloom, we utilised the large marker balloons often found outside shopping centres, hypermarkets and car showrooms. as the bubble gum and then attached a life size kid model to the We created the balloon to be the same colour balloon. The overall effect was as if a child had floated skywards attached to a large bubble of Big-Bloom. Success : It immediately caught attention with very llttle media The activation created considerable buzz and got us free publicity on both spend, Klds loved lt and parents hated it. TV ond in press. All for a negligible media cost.
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Wuthinan Jindafai
Copywriter: Asana Kaoian
Advertising Agency: supernormalvoice, Seoul, South Korea
Account Executive: Saeyoung Kim Creative Director: Swan Song, Saeyoung Kim Art Director: Swan Song Copywriter: Saeyoung Kim Illustrator: Jaeyoung Sohn Photographer: Ernest Published: December 2010
“Volkswagen Trucks. The right size for your needs.” Advertising Agency: Almap BBDO, São Paulo, Brazil Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Marco Giannelli (Pernil) Art Directors: André Gola, Luiz Sanches, Julio Andery Account Directors: Fernão Cosi, Filipe Bartholomeu, Camila Figueiredo MAN Latin America marketing team: Ian Fadel, Ricardo Barion, Ana Maria Oliveira Photographer: Mario Daloia
Advertising Agency: Herezie, Paris, France Creative Director: Andrea Stillacci Copywriter: Jean-Laurent Py Art Director: Sebastien Boutebel Photographer: Bruno Dayan Other: Marion Liebschutz
Watch arriving passengers be given a welcome home to remember at Heathrow Terminal 5. Advertising Agency: Saatchi & Saatchi, London, UK Creative Director: Paul Silburn Creatives: Rick Dodds, Steve Howell Director: Henry-Alex Rubin Production Company: Smuggler, London